Social Media Insights & Analytics

 3 Levels of Certification

1) Foundational

(Minimum qualification- Graduate)

2) Associate

(Minimum qualification- MBA / PGDM or equivalent)

3) Professional

(Minimum qualification- MBA / PGDM + 1 year experience)

To know more WhatsApp us at 9810 337995

Options

Give the test / exam directly and get certified

Or

Do a one week crash course (group coaching) for each level

Why Get Certified

- SMO or social media optimization is among the most critical skills for digital marketers & allied professions

- Drawing insights from data is a critical skill for social media optimization

- Learn skills like connecting the dots, developing keen observation and synthesis & analysis of data

- Learn from Master Facilitators

Which skills will you learn

Analysis and Synthesis

While analysis is about breaking something apart and looking at the pieces individually, synthesis is about putting ideas and information together to see an overall pattern how things come together.

Keen observation skills

If you have a keen eye or ear, you are able to notice things that are difficult to detect or in other words you have a keen eye for detail 

Connecting the dots

"Connect the dots" can be used as a metaphor to illustrate an ability (or inability) to associate one idea with another, to find the "big picture", or salient feature, in a mass of data. It can mean using extrapolation to solve a mystery from clues, or else come to a conclusion from various facts. Connecting the dots requires advanced synthesis skills to connect both related and unrelated data and see the big picture.

Presenting the Insights

Presenting the insights requires the above skills plus understanding of human psychology. After drawing the insights, the marketer needs to present them in a crisp format, be it orally or in PPT.